Felix Ackermann works with typography and has developed a grid system allowing him to portray a 3d typeface. The grid system is such that the view from above is different to that from the side or below, therefore allowing for more than one word and meaning within the same space.
Take a look at the images below for a better idea of how this works. The idea is that each differing view provides a different perspective.
The effects of this grid-based typeface can be effectively viewed in Ackermann’s ‘Al-Salam’, commissioned by Queen Rania of Jordan.
Chalk Studios (based in London) were asked to 3d print the piece and have kindly granted me permission to share their photos of Al-Salam within this post.
The front perspective shows the words ‘al-salam’ in Arabic text. If you move across to view the words from the top they appear to transform and you see the word ‘Peace’ in English text.
My favourite image is this one where you can see the English word ‘Peace’ cast in shadow whilst seeing only the Arabic when viewing the artwork from in front.
Not only is there visual value to this work, and also the inventiveness to be appreciated but also ideas regarding communication and differences. Things can be deceptive or they can be enlightening. You just need to be prepared to have an open mind and look for what else can be found and learnt by trying a new perspective.
For more information and images on this work and the studios who conducted the 3D-printing, visit Chalk Studios’ web site: http://www.chalkstudios.co.uk/article/a-fresh-look-at-typography